Ad Campaign Management Services

Ad Campaign Management Services Delaware: How to Manage Your Ad Campaign Like a Pro?

30 Nov, 2022

Ad Campaign Management Services Delaware: How to Manage Your Ad Campaign Like a Pro?

Pay-per-click advertising has become essential for almost every business in the last decade, irrespective of size or industry. It’s because with as little as a couple of hundred dollars a month, even the smallest businesses and startups can plunge into the digital advertising game.

If you’re a small business just entering into PPC advertising, you will likely be building and managing your Google Ads account independently for a while. But fear not! With this step-by-step guide on Ad Campaign Management Services in Delaware, you will be successfully running the campaign in just a few hours.

Steps to starting your Adwords campaign management

#Step 1 – Create an Ad Account

The first thing in an ad campaign is creating a Google Ads account. To do this, you must go to and click “Start now”. This will lead you to a page where you must create a new Google account or just sign in to an existing one.

After that, you will find a screen asking for your main advertising goal. Luckily, when you’ve got professional guidance by your side, you won’t need Google’s help. Then at the bottom, you will also see a small link that says, “Switch to Expert Mode”. Click that, and then we’ll start setting up your first campaign.

#Step 2 – Select the Type of Campaign

Campaign Goals

You can begin setting up your ad campaign with various goal-based options: Sales, Leads, Product and Brand Consideration, Website Traffic, Brand Awareness and Reach App, or promotion; or you can create a campaign without a goal’s guidance.

Campaign Types

The next step is choosing the type of campaign you want to create. You can select six campaign types: Search ads, Display ads, Shopping, Video ads, App and Smart campaigns.

But before that, you have one more choice. Google will ask you to choose the results you want to achieve from your campaign. The options are website visits, phone calls and app downloads.

#Step 3 – Settings

Campaign settings are broken into three sections: the General Settings, then Targeting and Audiences, after that Budget and Bidding, and finally, Ad Extensions.

General Settings

Here, you will first give your campaign a name. Next, you must choose the network you want your ads to appear on. Your options are Search and Display.

Targeting and Audiences

Now we’ll move on to fine-tuning your targeting options so that we can ensure your ads are shown only to the right people.

  • Locations

First, you must select the geographic locations where you want your ads to show. Your location-based targeting can be as broad as worldwide or as specific as a single zip code.

  • Languages

Choose the language or languages your customers speak. Then, Google will limit your ads to only being shown to people who speak your chosen languages.

  • Audiences

You will also have the opportunity to add audiences to your ad campaign. They can be added at either the observation or targeting level.

Budget and Bidding


You will set the budget you want your Ad Campaign Management Services in Delaware to spend daily. A good starting point could be determining how much you would like to pay for your campaign monthly. Then, divide that total amount by the number of days your ads will run per month.


Here you set the bidding strategy for your campaign. The default recommended options are: Conversions, Conversion value, Clicks and Impression.

Ad Schedule

This is where you will set the days and number of times you want your ads to be eligible to show. This can differ for each business based on the budget, products and services offered, and company operating hours.

Ad Extensions

This is the final section. You will want to set up all three primary extension types listed below.

  • Sitelink Extensions
  • Callout Extensions
  • Call Extensions

# Step 4 – Set up the ad groups and keywords

The next step is to create ad groups and the right keywords. Ad groups are related and similar keywords that share one or more ads. Again, start with your core product or services when choosing keywords.

# Step 5 – Create Ads

Once you have set up your first ad group, you must write an ad.

# Step 6 – Set up billing

The last step in creating your new account and the first campaign is to enter your billing information. This process is straightforward. Google allows you to fund your account with a credit or debit card or a bank account. If you have a promotion code from Google, you can enter that here too!

Start Your PPC Campaign today!

Ad Campaign Management Services is all about researching, budgeting, testing, reporting, repeating what works, and ditching what produces no or less ROI. You don’t have to do it alone. With us by your side, you’ll be able to implement a PPC campaign that yields results for your business. Get in touch with our experts at Digital SFTWare today!