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Top Notch Social Media Marketing Company in the USA – Making the Best Use of Social Media
If you use social media in the best way, it has massive potential and can help you grow your business in ways you cannot even imagine. For example, Facebook has almost 3 billion active users, followed by Twitter at 327 million and Pinterest at 150 million. These numbers are way too large to ignore. Therefore, it is crucial to master social media to increase your website traffic and brand awareness. According to the top-notch social media marketing companies in the USA, here are the steps to use social media for brand growth.
1. Think of the Content to Post on Social Media
Make sure your content is mobile-friendly and easy to read on the go. Post a variety of content but keep it short, especially for mobile users. Make it as visual as possible. You can add a short blurb of text, a short video, a picture, and more. As per the top-notch social media marketing companies in the USA, make sure you are posting such content that matches the content of the website page that your viewers are clicking through.
2. Post Using the 70/20/10 Rule
70% of the posts should be content for your followers, 20% should share others’ posts, and 10% should promote your business. Make sure to post regularly when mobile users are active on social media. According to the USA’s top-notch social media marketing company, it is better to post between 1 PM to 3 PM or 5 PM to 8 PM on weekdays. These are the timings that get the highest engagement. As a rule of thumb, you must think about your followers; the less they want to be at work, the more they will check their Facebook accounts.
3. Consider Boosting or Advertising
Facebook has advanced targeting options and lets you choose between impressions and cost-per-click. Testing different types of Facebook ads is now affordable for almost any. Don’t just push social media on social media. Make sure to post the right content and then boost it. This will help you get the best results from Facebook boosts and ads.
4. Respond to the Users on Social Media
This will help you to get more mobile traffic. The best way to respond to your audience is to mention your followers by their first names whenever they post on your timeline. For example, when a customer says they love your products, respond by saying, “Thank You, Bill.” As the top-notch social media marketing companies in the USA, when you like their posts and pictures, share details about your business with your customers.
Also, if possible, give your followers some insights into your business. For example, if they mention a product, ask them whether they have any feedback on the product or not, whether they can suggest any improvement. Even when the feedback is negative, it is crucial to listen to them because it makes your customers feel important, and that’s a critical factor.