Choose a Top-Notch Social Media Marketing Strategy that Sells Your Brand
The power of social media marketing strategy has always been a subject of wonder and amazement. It is fascinating to see how audiences across diverse social media platforms engage with brands, become loyal customers, and help businesses grow. Social media marketing is a superb means to take your brand awareness to new heights, welcome a whole new range of customers, and build healthy relationship with your existing ones. But that doesn’t signify that social media management is easy. You need to put in enough effort to develop a result-driven strategy to help you achieve the desired results. Looking for a top-notch social media marketing company in the USA can help make your job easier.
What is social media marketing?
The services of a social media marketing agency Delaware involve using any social media platform to connect with your target prospects online. Brands can employ social media to build brand awareness, attract traffic to their website, generate sales, and boost engagement with the new and existing customers.
There are two diverse forms of social media marketing:
- Organic Social Media Marketing
- Paid Social Advertising
Organic Social Media Marketing: It involves reaching your audience through the freeways available on the given social network. The social media marketing agency in Delaware includes organic activities like adding an image gallery to your Facebook page, a video to the Stories, sharing a blog post on LinkedIn, or adding products to your posts through Shopping.
Paid Social Advertising: It includes any activity where you pay to promote your brand on social media and operate on a bidding system. Some of the most popular paid social media ad types include branded content, sponsored posts, Sponsored Stories, and Sponsored InMails.
You need both to create a bulletproof social media marketing strategy that feeds into every step of your marketing funnel.
Social media usage statistics
Almost all of us are glued to social media. Here is a quick snapshot of how usage changes, which networks are winning, and how hooked consumers are on social media.
- According to data gathered till January 2022, there are about 3.96 billion social media users across all the diverse platforms.
- An average user bounces between seven diverse social networks per month.
- The duration of time adults use social media is now so higher than ever — almost 95 minutes per day.
- TikTok is the swiftest-growing social network, with a staggering 105% user growth rate in the US over the past two years.
- As of 2022, Facebook usage and activity are down to 33 minutes per day on average (versus 39 minutes daily in 2017).
The fundamentals of creating a stand-out social media marketing strategy
A well-thought social media strategy by a social media marketing agency in Delaware involves considering several vital things. First, a good plan will help your brand to find the right customers in this growing space. It will also help you to identify and understand which social media platforms you should focus on.
Set appropriate goals
Any strategy is like a blind throw in the darkness without the right goals. One of the biggest reasons marketers feel lost on social media is their objectives don’t match the final game. Having a killer social media marketing strategy always means having your goals in place before even you make the plan — and ensuring they lead you towards your broader business goals.
For instance, suppose you’re a local restaurant looking to scale up in 2022. To grow your business, you need to spot new customers and bring them in to sample your content. However, if you’re usually posting content on social media to the same old followers, you might not reach new people that will come in and be with you. Therefore, the more effort and detail you put into this section, the more impactful your findings will be for your social media marketing strategy.
Take a good objective, look at your business goals, and analyses where your social media strategy fits into the broader puzzle. It will help you to proceed in the right direction.
Choose a social media network
The next important thing is to decide which social media platform will suit you the best. You need to determine which networks would work best for your brand and provide it the maximum exposure. Your options are plentiful, but research what’s most popular: the one your target audience mostly visits. Knowing about the advertising success of each platform would benefit you the most.
The social media networks, from greatest to least, worldwide include:
- Facebook (2.6+billion)
- YouTube (2.2+billion)
- WhatsApp (2 billion)
- Instagram (1.2+billion)
- You/WeChat (1.2 billion)
- TikTok (629 million)
With that being said, you should also consider the purpose of each platform and how that can work with the message you want to communicate to your audience.
Make an effort to know your audience well
A social media marketing agency in Delaware is so effective for businesses because you can micro-target your prospects. But for that first, you need to identify your audience. Start by compiling data on your current customers. Then, dig deeper with social media analytics. You’ll soon understand who’s buying from and interacting with you online.
Finding detailed information like the top hashtags, the best referral sites, and even specific social authors for terms relevant to your business can be incredibly beneficial. Once you’ve defined your audience, you can easily create buyer personas to help you understand the best ways to speak to your audience.
Post and engage with your audience regularly
All social platforms are driven by content as it is built right into their algorithms. If you’re not posting regularly, you’ll tend to lose your reach, and your followers will be less likely to view your content in the future. It will slowly affect your brand as it will slowly but surely start to fade from people’s minds.
Besides a consistent posting schedule as part of your social strategy, you should also interact with your followers regularly. Make sure you respond to comments ASAP or have your customer service team reply to messages.
Build and nurture a relationship with your target audience
The uniqueness of social media marketing for small businesses is that it makes you talk directly to customers and followers. You can develop relationships over time rather than asking for a sale upfront.
Almost 44% of internet users research brands on social media. Part of that discovery involves getting to know who you are as a brand.
Engaging back is a great idea when people engage with your brand’s organic content or ads. This helps to build trust and a loyal connection that leads to following your brand page. As fans share and like your content, your brand rises in the social algorithms and gains new, free exposure.
Most Facebook users have more than 1,000 potential Newsfeed posts at any time. Engagement is one of the primary signals Facebook uses to help predict which of those posts users are generally likely to see. When you establish great relationships with your followers, they are more likely to view our posts.
Nurturing relationships can also help you nurture a loyal community that will lead to ongoing sales over time. New customer acquisition is great, but don’t downplay the value of customer retention.
Review and optimise
Like any other digital marketing channel, there’s no one-size-fits-all approach. Instead, you need to regularly review your performance to understand your target audience, which posts do well, when to post, and other details.
Monitoring your performance metrics permits you to be reactive and get the best out of your campaigns in the short term while also ensuring your social media outcomes align with your broader business objectives for a long time.
Unleash the power of social media marketing in 2022
Done well, social media marketing is a force to be reckoned with. But it’s not a simple or easy task. You need to select the right social network for your target audience, create relevant and time-sensitive content, and run ultra-targeted paid campaigns that convert.
So, are you ready to create a steady stream of leads and revenue from social media marketing while building brand awareness and improving customer loyalty? Get in touch with our experts today.